Field Guide: San Francisco

"If you're going to San Francisco
Be sure to wear some flowers in your hair
If you're going to San Francisco
You're gonna meet some gentle people there."

- Scott McKenzie

"If you're going to San Francisco, make sure you get some bread from Tartine and then head north to Tomales Bay and eat oysters on the beach, and then...."

- Us

The Ultimate City Guide: San Francisco, California

Through this multilayered portrait of San Francisco, discover the soul and secrets of the region from local recommendations, neighborhood profiles, interviews, maps and more. 

A global outpost for dreamers, this city’s western spirit runs deep, a pull that’s experiencing new challenges with soaring rent prices and a changing cultural dynamic.

Equal parts travel guide and tribute, the San Francisco city guide contains personal essays, hand-drawn maps, interviews, and local lore from an eclectic team of trusted locals - contributors include writer Joan Didion, baker Chad Robertson, artist Zio Zeigler, poet August Kleinzahler, novelist Julie Orringer, and winemaker Andrew Mariani. 

While it functions as a perfect guide to an upcoming visit, its real beauty lies in its lasting ability to capture your imagination and enlighten you even if you're a local and have spent a lifetime exploring the area. 


San Francisco Wildsam Travel Field Guide
San Francisco Travel Guide - Stories, Essays and Culture

Over 140 pages filled with local stories, travel intel and modern lore.

The best things to do? It's got that too.

  • Master Baker Chad Robertson (Tartine) on his craft
  • A timeline of Bay Area technology
  • Where famous chefs love to eat
  • A secret bike path to avoid those hills
  • Inspiring words from Harvey Milk
  • A map of the city’s best vistas
  • Words from Mark Twain and Jack London
  • The one burrito to try in the Mission
  • A simple explanation to the fog


 San Francisco City Guide From Wildsam

Praise For Wildsam Field Guides

Unlike traditional guidebooks that list the same old must-see sights and touristy neighborhoods, this new series, entitled Wildsam Field Guides, gets at the soul of a city.
-Conde Nast Traveler

These pocket guides cover more than just where to drink. More storybook than guidebook, Wildsam's slim volumes include local culture and history, essays, short stories, illustrations, and short biographies the kind of information you need to truly learn about a place rather than just putting together a tick-list of things to do.
-Outside Magazine

For tireless seekers of the authentic (or anyone with a serious Instagram habit who's on the hunt for offbeat sights), this pocket-size guidebook eschews the boring-but-practical stuff in favor of evoking what the jacket copy calls a "bygone sense of place."
-Wall Street Journal

City guides with a Wes Anderson aesthetic.
-AFAR Magazine

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